WHY DO YOU WANT TO MAKE A PROFESSIONAL LOGO?

Your logo is often the first thing a potential customer of your company sees. The use of color, font, and shape represents the identity of your company. This logo is displayed on almost all communications with the outside world. It is, therefore, a crucial part of your marketing communication.

A good logo is the face of your company. The logo also forms an important starting point for the design of your house style. Usually, your house style and your logo are seamlessly connected.

HOW DO YOU CHOOSE A GOOD LOGO DESIGN?

Congratulations, you have decided to start your own business.

can be complicated. Designing a good logo is even more difficult. Fortunately, you don’t have to do that yourself. Logoz helps you with this. But it is wise to think about your logo. Because if you can tell us what you have in mind, we will make a suitable design for that. A logo has many possible forms. What can you think about it?

WORD BRAND OR IMAGE BRAND?

A wordmark is the name of an organization or product. You create the distinction by choosing specific typography or color. The big advantage of a wordmark is that it emphasizes your company name. That will stick better with the customer.

A wordmark is recommended if you:

• Have a distinctive, special company name. • You cannot describe your company in a single image because you offer different products or services. • Want to profile yourself as a person (under your own name).

Logo

represents an abstract representation of your company. It uses a shape, icon or other symbols that represent the company. Large companies with a lot of brand awareness often opt for a logo. Their customers already recognize the company by the logo. Consider the apple from Apple or the M from McDonald’s. In the first instance, these companies carried a combination logo. Because their name recognition has grown so great over the years, they eventually switched to a logo.

However, as a (starting) company you can also immediately opt for a logo. This is a good option when you:

• Use a symbol that is unique within the industry in which you work. • Want to appeal to multiple cultures with your brand, because symbols are universal. • You can see at a glance that the logo belongs to your company.

AND A COMBINATION LOGO?

Are you in doubt between a word mark and a logo? A combination logo merges text and image. This is very useful when:

• You do not have a unique company name. • Your bed price name does not tell you which products or services you provide. • When you want to build up brand awareness.

WinnerBrands enables businesses to engage with best in class marketing talent. We can help you find a right marketing expert, both for a Gig/Project or for a full time role.

PREPARATION IS HALF WORK

Do you want to have a professional logo designed? Then think about the following questions. We want to know what your company is about so that your logo is unique and representative of your company.

1. Which images do you think fit your company name? 

2. What is the identity of your company?

3. Are you entering a formal or informal market?

4. What is the core message that you want to convey to your customer?

5. Does your company already have an established name or do you want to build up brand awareness?

MAKE A REAL LOGO NOW DESIGNED?

If we are honest, it is true that far too many entrepreneurs are putting together a logo themselves. And they are often very proud of that. Unfortunately, these self-designed logos almost always look cheap and amateurish. Having a professional logo made by a good designer costs money. But if you already convince one customer with that logo, you have already earned back that money!

WHAT DO YOU BUY EXACTLY IF YOU HAVE A LOGO DESIGNED?

In fact, a logo is a picture. You buy an image with figures and letters on it. That sounds simple, but it is not easy to put the image that you have in mind on paper. You need certain skills for that. We put the image that you have in mind for you on paper. So you actually hire that skill.

OUR METHOD

Creating a logo takes time. We hold an intake, research, draw sketches and draw them out. You always get several concept logos that you can choose from. You will receive it back from us within 48 hours. Are those concept logos not quite what you had in mind? With your instructions and comments, we will get to work again until you are satisfied.

WHAT WE WANT TO KNOW FROM YOU

Before we get started with your logo, we would like to know a few things about your company. Of course, we can also design a logo directly, but there is little chance that this design will match your company. A good logo not only reflects what your company does, but it also conveys the feeling that fits the organization. That is why we ask you different questions. Precisely because we design a logo remotely, it is very important to know exactly what you want. Some things we would like to know for example:

• What kind of feeling should the logo emit? • What colors do you have in mind for the logo? • What is your company’s target group?

DELIVER LOGOS THAT YOU WILL FIND WITH THE COMPANY

The direct copying of other logos is of course prohibited. It is copyrighted. Only the person who has purchased the logo may use it. But it is helpful for us if you provide some logos and colors, examples that you find fit with your company. We can use these examples as indirect inspiration to make your new logo even stronger. Such an example not only tells you what you like but also what impression you want to make with the logo.

AND MY HOUSE STYLE?

The logo is the starting point for your corporate identity. The colors and shapes used in your logo are reflected in this. We design, if you wish, a suitable corporate identity for the logo we designed.

WHICH COLORS DO YOU CHOOSE YOUR LOGO?

People have an association with every color. This differs per culture, gender and also the time in which we live. Pink, for example, used to be seen as a masculine color. Below you will find the elaboration of different colors.

BLUE

This is the favorite color of most people. Blue inspires confidence and makes you calm. Many banks and financial institutions, such as Ideal, use this color in their logos.

GREEN

The color of nature: green. It radiates sustainability, but also peace, balance, and growth.

RED

A powerful and dynamic color. Red is associated with love and passion, but also with fear. It is the ideal color to attract attention.

YELLOW

This color stands for happiness, progress, and optimism. Zwitsal and Shell, for example, use yellow in their logo.

ORANGE

Many people think of orange as heat (fire) and food. Of course, it is also the color of the Netherlands, of exercise and pleasure. That is why many sports clubs use this color.

PURPLE

Long ago, purple was a precious colorant. Only the richest could afford purple clothes. That is why it is still the color of a luxury nowadays. Research shows that women usually respond positively to purple. Men react negatively to this color.

PINK

The color of femininity: pink. Most companies that focus on women use this color.

BROWN

Few people love brown. They associate it with dirt and dirt. It is also the color of earth, family and friendship.

GOLD

The luxurious precious metal exudes luxury, prestige, and happiness. This color is not suitable for use on websites. Usually, it turns into a dirty yellow color.

BLACK

Too much black implies sadness and loneliness, but the correct use of this color in a logo suggests authority, elegance or luxury.

GRAY

This color is between black and white. With gray people often think of respect, functionality, and humility. It is a color that is easy to combine with other colors. Gray can also radiate dullness.

WHITE

A calming color that is associated with peace, innocence, and freedom all over the world.

BLACK AND WHITE LOGO

Do you also want your logo printed in the newspaper? Then it is good to see if the design also looks good in black and white. Some newspapers print logos in black and white. Many people also have a black and white printer at home. So if they print something at home with your logo on it, they will only see it in those two colors. Read our

IN THE LONG-TERM

A good logo can easily last ten years. That is a lot longer than your PC or smartphone. You get a huge return on such a small investment.

OUR VISIBILITY IS OUR DOMINANT SENSE!

“Images say more than a thousand words,” is the saying. With complex services and products, images ensure that we remember information better. Did you know:

• We process visual information up to 60,000 times faster than text.• Our brains can process the best images? Half of our brain is focused on visual processing.• Supporting visual content ensures that the message lingers much better?• Get websites with supporting images up to 7x more views?

That is why a good logo is extremely important for your company. Logo designs a logo for you that fits your company!