Always keep your favorite color secret: 5 tips for hiring a design agency
Whether you hire a graphic designer for your corporate identity, or a marketing / advertising agency for your complete marketing and communication strategy. The most common mistakes when hiring are roughly the same. Take advantage of the following inside tips:
1 - Have patience and trust
The designers and strategists you hire have a creative mind. Such a creative mind thinks without much structure. A designer lets all ideas come by and he unthinkably aims them at paper. That usually doesn't look great, but just let it happen. We need that to come to that one brilliant plan. The worst thing you can do as a client is to tear down those first sketches and to correct the design with your heels in the sand. That kills most people with the creative process. Instead, give your feedback honestly and have faith in the creative professional you hired to help you. When the creative feels the confidence, the best results come.
2 - Keep your favorite color secret
Everyone has their preferences, such as your favorite colors. I get from management the question why the corporate identity looks like at the moment, often an answer along the lines of "We wanted to radiate dynamics and trust and found purple and blue beautiful." Et voila, the slightly less recalcitrant designer chooses the easiest way to please you as a customer. You get a logo with blue and purple. However, what you want to radiate as a company has nothing to do with your favorite colors. So keep your favorite color anxiously secret. Do not limit your designer in the creative process and let him / her present the colors that best suit the company from the perspective of color psychology.
3 - Get involved with people who keep asking
If you hire a desk to help your company, you also want that desk to tailor something to you, right? A campaign plan or a design that exactly matches who and what your company is. So do not agree with an agency that promises to come up with a plan or design next time after a one-hour intake interview. There are plenty of designers who immediately get brilliant ideas with the words 'I have a painting company'. But those ideas are industry related and do not tell what makes your company unique. At least 30% of a design process consists of making an inventory. So choose the agency that asks and wants to know who you are and why you as a company do what you do. Only then is a customized product possible.
4 - Ask for solutions
instead of products
I am usually asked what it costs to make a specific product. However, there is always another question behind 'we would like an A4 brochure'. After all, you are trying to achieve something with that brochure, right? And it is creatives who are good at coming up with solutions that make your wishes come true. Do you want that brochure, because your customers would like to read what was discussed with your seller? Or do you want him to interest prospects in your company? Are you actually looking for more customers? Then ask the creative agency that question. There are always different roads that lead to Rome. Use the out-of-the-box power of a designer to choose the best path for you. Often that is not the known way.
5 - Know who you are
It sounds crazy, but this is the most common mistake made when hiring an advertising or design agency in bangalore: companies that actually don't know who they are. They tell very skillfully what they do, but have difficulty asking why they do what they do. It is therefore difficult for a desk to really keep asking questions. The why question is a sensitive one, it touches the emotions of your company. If you initially have no answer, you will quickly give a defensive answer. I know very few people who dare to admit openly that they actually have no idea why they do what they do. When you go into defense, it gives the creative mind few openings to ask you through. So make sure you know why you exist as a company. Why your employees work at your company. What your joint motives are, on which the company operates. That is where the power of every brand lies!
Get more details: PRACTICAL TIPS WITH A LOGO DESIGN
1 - Have patience and trust
The designers and strategists you hire have a creative mind. Such a creative mind thinks without much structure. A designer lets all ideas come by and he unthinkably aims them at paper. That usually doesn't look great, but just let it happen. We need that to come to that one brilliant plan. The worst thing you can do as a client is to tear down those first sketches and to correct the design with your heels in the sand. That kills most people with the creative process. Instead, give your feedback honestly and have faith in the creative professional you hired to help you. When the creative feels the confidence, the best results come.
2 - Keep your favorite color secret
Everyone has their preferences, such as your favorite colors. I get from management the question why the corporate identity looks like at the moment, often an answer along the lines of "We wanted to radiate dynamics and trust and found purple and blue beautiful." Et voila, the slightly less recalcitrant designer chooses the easiest way to please you as a customer. You get a logo with blue and purple. However, what you want to radiate as a company has nothing to do with your favorite colors. So keep your favorite color anxiously secret. Do not limit your designer in the creative process and let him / her present the colors that best suit the company from the perspective of color psychology.
3 - Get involved with people who keep asking
If you hire a desk to help your company, you also want that desk to tailor something to you, right? A campaign plan or a design that exactly matches who and what your company is. So do not agree with an agency that promises to come up with a plan or design next time after a one-hour intake interview. There are plenty of designers who immediately get brilliant ideas with the words 'I have a painting company'. But those ideas are industry related and do not tell what makes your company unique. At least 30% of a design process consists of making an inventory. So choose the agency that asks and wants to know who you are and why you as a company do what you do. Only then is a customized product possible.
4 - Ask for solutions
instead of products
I am usually asked what it costs to make a specific product. However, there is always another question behind 'we would like an A4 brochure'. After all, you are trying to achieve something with that brochure, right? And it is creatives who are good at coming up with solutions that make your wishes come true. Do you want that brochure, because your customers would like to read what was discussed with your seller? Or do you want him to interest prospects in your company? Are you actually looking for more customers? Then ask the creative agency that question. There are always different roads that lead to Rome. Use the out-of-the-box power of a designer to choose the best path for you. Often that is not the known way.
5 - Know who you are
It sounds crazy, but this is the most common mistake made when hiring an advertising or design agency in bangalore: companies that actually don't know who they are. They tell very skillfully what they do, but have difficulty asking why they do what they do. It is therefore difficult for a desk to really keep asking questions. The why question is a sensitive one, it touches the emotions of your company. If you initially have no answer, you will quickly give a defensive answer. I know very few people who dare to admit openly that they actually have no idea why they do what they do. When you go into defense, it gives the creative mind few openings to ask you through. So make sure you know why you exist as a company. Why your employees work at your company. What your joint motives are, on which the company operates. That is where the power of every brand lies!
Get more details: PRACTICAL TIPS WITH A LOGO DESIGN
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