Always keep your favorite color secret: 5 tips for hiring a design agency
Whether you hire a graphic designer for your corporate identity, or a marketing / advertising agency for your complete marketing and communication strategy. The most common mistakes when hiring are roughly the same. Take advantage of the following inside tips: 1 - Have patience and trust The designers and strategists you hire have a creative mind. Such a creative mind thinks without much structure. A designer lets all ideas come by and he unthinkably aims them at paper. That usually doesn't look great, but just let it happen. We need that to come to that one brilliant plan. The worst thing you can do as a client is to tear down those first sketches and to correct the design with your heels in the sand. That kills most people with the creative process. Instead, give your feedback honestly and have faith in the creative professional you hired to help you. When the creative feels the confidence, the best results come. 2 - Keep your favorite color secret Everyone has their prefe...