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Showing posts from November, 2021

Importance of Marketing: 6 Reasons why Marketing is so Essential

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Sure, you may understand that marketing is an essential part of any business- but why is it SO important? The way marketing works and is defined has changed over the years as the business environment has  changed drastically . While there once used to be major organizational differences between the marketing and sales departments, they are often one and the same today. Marketing is no longer “ working with sales teams ”. In the current business environment, marketing  IS  sales. It is no longer just a channel to persuade potential consumers or a vice to convince people to choose one brand over another. WinnerBrands enables businesses to engage with best in class marketing talent. We can help you find a right marketing expert, both for a Gig/Project or for a full time role. It is the single most important factor for growing a business and generating sales. It is the research, promotion, selling, and distribution of your products and/or services.  ...

10 Reasons Why Blogging Is Important

Every business can benefit from having a blog. Yes, even yours. I’m sure you’ve been told this before (probably many times before). Perhaps you’re part of the 43% of businesses who either don’t have a blog, or don’t understand why blogging is important ( 1 ).  So why is blogging important? With the rise of social media, many mistakenly assume that blogging is dead, or dying. But it couldn’t be further from the truth.  With 77% of internet users reading blogs regularly, blogging is still alive and thriving. 55% of businesses (yes, that includes your competitors) use blogging as their #1 content marketing strategy. Unlike social media, a quality well-written blog post will continue to provide you with benefits long after it’s published.  Here are ten reasons why blogging is important and how blogs can play a vital role in the success of your content marketing strategy. WinnerBrands enables businesses to engage with best in class marketing talent. We can help...